About

PrimoAtWork

The gentleman-dude is a grooming products review site for the discerning man about town – the Gentleman-Dude!

Hi, I’m Primo!

I’ve been in the men’s grooming business for the last 18 years.  I’ve run my own hairdressing salons in London and New York. Prior to that I was a senior stylist aboard PO cruise liners.  I know a thing or two about the beauty business and have a good eye for new grooming products.

Now I bring my passion and knowledge to share with you.  I have spent years dealing with the sales reps from most of the major cosmetic and hair-care companies and know a winning product when I see one.  Whatever the reps or the sales blurb says there is only one way to test a new product – use it on yourself or your clients and see what happens.

I only review products that I have personally used and can vouch for their effectiveness.  I do not review products for a living, this my my passion.  All my reviews are my independent assessment of each product and I have no affiliation with any of the manufacturers.

Please use the comments box below to let me know if there are any products you have come across that you think are worthy of a review.

 

Leave a Reply

Your email address will not be published. Required fields are marked *